Pantone has unveiled PANTONE 17-1230 Mocha Mousse, a soft brown that evokes pleasure and deliciousness. This rich, warm brown hue nurtures with hints of cacao, chocolate, and coffee, appealing to our cravings for comfort.
“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”
There is a growing movement to align ourselves more closely with the natural world. With its organic essence, PANTONE 17-1230 Mocha Mousse reflects and values the nourishment of our natural surroundings. Rich in authenticity, it strikes a balance between modern demands and the timeless allure of artistic craftsmanship.
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being,” added Laurie Pressman, Vice President of the Pantone Color Institute. “With that in mind, for Pantone Color of the Year 2025 we look to a color that progresses our embrace of the feeling of our PANTONE Color of the Year, PANTONE 13-1023 Peach Fuzz into another dimension, extending further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.”
To commemorate the 26th anniversary of Pantone's Color of the Year, Pantone will for the first time showcase the color through events and experiences globally. From New York and London to Shanghai and Mumbai, Pantone will introduce public spaces and color events that will make the Pantone Color of the Year 2025 accessible for all.
Pantone will kick off its international tour at the lastminute.com London Eye, its official unveil partner. In a global first, this renowned landmark will reveal the Pantone Color of the Year 2025 by illuminating the London skyline with PANTONE 17-1230 Mocha Mousse. The vibrant light show celebrating the Pantone Color of the Year will be accessible to the public at 6 p.m. GMT on Thursday, December 5th, and will continue to dazzle throughout the evening for everyone to admire.
PANTONE 17-1230 Mocha Mousse in Apparel and Fashion Accessories
A fashion-forward color trend, PANTONE 17-1230 Mocha Mousse, redefines our view of brown, evolving from simple earthiness to luxury and aspiration. It carries a warm, tactile quality, evident in its soft weaves, buttery leathers, suedes, plush velvets, cashmere, angora, and furry knits that wrap and comfort. PANTONE 17-1230 Mocha Mousse immerses us in the delightful coziness it promotes. Additionally, its light appearance makes it perfect for airy, flowing chiffons, silky textures, satins, and jersey fabrics that bring a sense of fluidity and elegant draping.
PANTONE 17-1230 Mocha Mousse in Hair and Beauty
PANTONE 17-1230 Mocha Mousse is a warm brown that enhances the natural glow of various skin tones with different undertones. It reflects a longing for genuine beauty and minimalist designs rooted in simplicity. This color, marked by earthy refinement, embodies a subtle sophistication, advocating for a pure and organic interpretation of luxury. PANTONE 17-1230 Mocha Mousse expresses a quiet elegance, fulfilling our craving for effortless style. Its versatility shines in both matte and shiny applications, allowing it to blend seamlessly with other shades while serving as the ideal foundation for metallic gloss finishes.
PANTONE 17-1230 Mocha Mousse in Home Décor and Interior Design
An evocative rich brown that radiates warmth, PANTONE 17-1230 Mocha Mousse harmonizes comfort and luxury, adding a subtle touch of glamour. This earthy yet elegant shade enriches our senses. PANTONE 17-1230 Mocha Mousse is sophisticated and lush while remaining a timeless classic, evoking a sense of home whether used in flooring, painted walls, home décor, or natural materials such as wood, stone, rattan, wicker, leather, and linen.
PANTONE 17-1230 Mocha Mousse in Packaging and Multimedia Design
PANTONE 17-1230 Mocha Mousse is a rich brown that evokes the essence of chocolate, cocoa, and coffee. It combines practicality with an elevated and sophisticated elegance, providing a luxurious feel that transports us to a realm of indulgence and pleasure. With its invitingly tactile nature, PANTONE 17-1230 encourages interaction, making it an appealing choice for a wide range of products, including food, beverages, cosmetics, and any offerings that focus on natural ingredients or wellness.
Motorola partners with Pantone’s Color of the Year
Every year, Motorola unveils devices that capture the essence of the Pantone Color of the Year. Selected to embody PANTONE 17-1230 Mocha Mousse, the Motorola Razr 50 Ultra/Motorola Razr+ exudes boldness and sophistication. Its signature flippable design evokes a sense of nostalgia while making a striking impression. The large external display enables users to create and collaborate at their own pace. This feature includes utilizing the camera in Flex View to capture moments in various styles. Plus, it's quick and easy—the camera activates with a simple twist of the wrist wrist.
The Motorola Edge 50 Neo showcases a durable yet aesthetically pleasing design that balances security and luxury. It represents an ideal blend of artistry and technology, providing a smartphone experience that is both captivating and enjoyable. Both models are adorned with a vegan leather inlay infused with coffee grounds, perfectly matching the color and adding a warm, comforting feel. This enhances the sensory appeal and encourages users to indulge in self-care or whatever brings them joy in that moment. The Pantone Color of the Year 2025 smartphones will launch in January 2025.
Joybird partners with Pantone’s Color of the Year
Aiming to redefine how neutrals are perceived, the exclusive Joybird x Pantone collaboration empowers Joybird’s customers to embrace refined tranquility and indulge in what makes them happy through fabrics that are both aspirational and accessible. This collaboration features Joybird’s top-selling performance fabric, Royale, and showcases the Pantone Color of the Year 2025, PANTONE 17-1230 Mocha Mousse, available in over 300 of Joybird’s silhouettes, including sofas, sectionals, sleeper sofas, upholstered bed frames, accent chairs, ottomans, pillows, slipcovers, and more.
The performance, Greenguard Gold-certified fabric is easy to clean and machine washable while delivering a put-together aesthetic. The unique collaboration specifically chose Royale for its silk-like hand feel and fine knit velvet weave; these qualities provide an extra sense of comfort, warmth, and indulgence, much like the inspiration behind the color. The Joybird x Pantone collection is available for purchase at www.joybird.com/collaborations/pantone and in all 12 Joybird showrooms starting December 5th.
Pura partners with Pantone’s Color of the Year
Pura stands as the top home fragrance brand, skillfully combining premium scents with innovative diffusers to elevate environments through aroma. As scent artisans, Pura investigates the translation of color into fragrance and the significant impact scent has on design experiences. Partnering with Pantone, Pura unveils an exclusive offering to honor the Pantone Color of the Year 2025: the highly sought-after Pura 4 diffuser, designed to match the color, along with two custom fragrances—Mocha Moments and Mocha Suede—for a comprehensive sensory journey.
Wix Studio partners with Pantone’s Color of the Year
Wix Studio and PANTONE® have teamed up to create the first-ever collection of web design assets in the Pantone Color of the Year 2025 PANTONE 17-1230 Mocha Mousse—a shade whose ability to find the balance between the demands of modernity and the timeless beauty of artful creation captures our desire for slower living. The capsule empowers web designers to craft immersive sites that speak directly to the senses through texture, movement and responsiveness. Predesigned for creative momentum, but fully customizable for creative freedom, these assets are available exclusively on Wix Studio, for a limited time only.
Libratone partners with Pantone’s Color of the Year
LIBRATONE carries Pantone Color of the Year 2025, PANTONE 17-1320 Mocha Mousse, within the elegant design of the UP headphones, harmoniously integrating color into form. This triggers a unique emotional connection between music, our living environment, and social relationships. When a comfortable wearing experience, balanced sound expression and harmonious color presentation interact, we believe that our sensitivity to the environment and creativity in life will burst forth from the depths of our souls. The product information will be available in the following: www.libratone.com.cn; www.libratone.com/uk; www.libratone.com/de; www.libratone.com/us; www.libratone.com/jp
Spoonflower partners with Pantone’s Color of the Year
Spoonflower’s partnership with Pantone for the Pantone Color of the Year 2025 brings together the authority in color and the authority in surface pattern design. Four distinguished Spoonflower Independent Artists have unveiled exclusive designs for print-on-demand wallpaper, fabric, and home decor—bringing the Pantone Color of the Year 2025 to life. The creativity continues in January with two Spoonflower Pantone Color of the Year 2025 Design Challenges.
Ipsy partners with Pantone’s Color of the Year
Inspired by a shared belief in the power of color to spark creativity and self-expression, IPSY is proud to partner with Pantone for the Pantone Color of the Year 2025. As the ultimate beauty membership, IPSY delivers the most viral, coveted makeup, skincare, and more to your door every month—all with the mission of inspiring everyone to express their unique beauty.
IPSY will bring PANTONE 17-1320 Mocha Mousse to life through limited-edition products featuring the year’s defining shade. Dropping in April, this exclusive collection of affordable luxuries—from a makeup bag crafted in soft vegan leather to ultra-premium brushes and sponges—lets you indulge in all your beauty cravings and express yourself in 2025’s must-have color.
Society6 partners with Pantone’s Color of the Year
Society6 is an artist-driven e-commerce retailer selling wall art, home decor, accessories, and apparel, where design comes first and there's a style for every personality. Society6 offers unique designs from independent artists, and every purchase made pays an artist. Each item is made-to-order and are available on more than 75 premium products, including art prints, throw pillows, curtains, rugs, iPhone cases, bedding, and more. Discover more at society6.com.
Ultrafabrics partners with Pantone’s Color of the Year
For over 25 years, Japanese-crafted, New York-based Ultrafabrics has set the standard for premium, high-tech performance textiles by uniting craftsmanship, state-of-the-art technology, and mindful innovation. No stranger to pioneering new ideas, it has partnered with leaders in 11 industries including Jaguar Land Rover, Fitbit, MillerKnoll, Airstream, Virgin Galactic and Gulfstream, to name a few. The brand has a bold vision on ways that color can revolutionize interior environments and together with Pantone for the third year, will be sharing its expertise through a series of interactive events, exclusive color palettes, and color customization across the Ultrafabrics range. Together, they will tap into the essence of PANTONE 17-1230 Mocha Mousse by celebrating the harmonious balance between modern design and timeless simplicity, inspiring designers to create interiors that evoke sensorial comfort, connection, and warmth. Learn more at www.ultrafabricsinc.com
About Pantone
Pantone serves as the universal color language that supports color-critical decisions at every stage of the workflow for brands and manufacturers. Over 10 million designers and producers globally depend on Pantone products and services to define, communicate, and control color—from inspiration to realization—utilizing advanced X-Rite technology for consistent color across various materials and finishes for graphics, fashion, and product design.
Pantone Standards provide both digital and physical color specification tools and workflow resources. The Pantone Color Institute™ offers tailored color standards, brand identity advice, product color consulting, and trend forecasting, which includes the Pantone Color of the Year and Fashion Runway Color Trend Reports, along with insights into color psychology.
What is the Pantone Color of the Year and is it really that important?
Introduction of The Color Of the Year
Pantone introduced the concept of Color of the Year in 1999 (Cerulean Blue 15-4020). Originally, Pantone aimed to establish an educational framework connecting colors with diverse cultures to foster engagement among artists, designers, and color aficionados. Fundamentally, Pantone enhances a universal language of colors that informs essential decisions in different phases of branding and manufacturing processes.
Pantone’s Color of the Year does indeed serve as a key trendsetter. Pantone researchers examine each year objectively and choose a unique color that mirrors global culture. Influences on the chosen color are drawn from various sources, including the entertainment industry, travel, films, lifestyle trends, and socioeconomic factors.
A primary goal of Pantone's color selection is to evoke emotions. Although we may collectively prefer certain colors, Pantone’s color of the year is determined by the communication of the current global culture. In many respects, the color of the year mirrors our global condition.
Pantone Color of The Year: Where Can We See It?
You can see the nuances of Pantone’s Color of the Year manifesting everywhere— in commercials, editorials, paintings, and interior design. One of the most prominent settings for Viva Magenta (or any Pantone color) was within interior design. Whether in an office or a pop-up shop, the Pantone color of the year often appears in the room’s accents and decor.
Additionally, the Color of the Year is often expressed through art and, of course, fashion. Pantone encourages artists from all disciplines to consider its color selections.